Our Story

Table of Contents

    Who Owns Keira James Jewellery?

    Keira James Jewellery is an independently owned Canadian jewellery brand built on a family legacy spanning four generations.

    With over 25 years of experience in the jewellery industry, our founder grew up immersed in the family business, Brancier Jewellers, and went on to study gemology at the Gemological Institute of America (GIA).

    Keira James represents a new chapter in that history, bringing generations of jewellery knowledge and personalized service to a modern, online shopping experience.

    What Makes Keira James Different?

    Four generations of experience. A fresh approach to jewellery.

    We combine the knowledge and personalized service of a traditional family jeweller with the accessibility of a modern online boutique.

    Our collections bring together timeless classics, current trends, and unique finds, all thoughtfully selected with quality and value in mind.

    And unlike many online jewellery retailers, we're not limited to what's on our website. We can also help source diamonds, gemstones, and custom fine jewellery to suit your individual style and budget.

    Think of us as your personal jeweller, just a click away.

    Why Is Keira James Jewellery More Affordable Than Traditional Jewellery Stores?

    We believe beautiful, quality jewellery shouldn't come with an intimidating price tag.

    By operating primarily online, we're able to reduce many of the overhead expenses associated with traditional jewellery stores.

    Combined with our industry experience and established sourcing relationships, this allows us to offer thoughtfully selected jewellery at more accessible prices.

    Our goal is simple: exceptional quality, honest value, and jewellery you'll love wearing.

    Do You Have a Physical Store?

    Keira James Jewellery is an online jewellery boutique based in Alberta, Canada.

    While we don't currently have a physical retail storefront, we're always here to offer the personalized service and expert guidance you'd expect from a traditional jeweller.

    Whether you need help choosing a gift, comparing diamonds, or finding a particular piece, we're just a message away.

    Where Is Your Jewellery Made?

    Our jewellery is primarily sourced through a network of trusted jewellery suppliers and manufacturing partners.

    With decades of industry experience behind us, we carefully select pieces based on their materials, craftsmanship, design, and overall value.

    We also have in-house jewellery design and manufacturing capabilities, allowing us to create select pieces that reflect our vision for timeless style, modern trends, and everyday luxury.

    Production locations may vary depending on the collection and individual design.

    We focus on offering beautiful jewellery made with quality materials at prices that make sense.

    Is Your Jewellery Made With Real Gold and Silver?

    Absolutely!

    All Keira James jewellery is crafted using solid gold or genuine 925 sterling silver as the base metal. We don't use brass or stainless steel bases.

    Our collections include:

    • 10K & 14K Solid Gold: Beautiful, durable precious metals designed for lasting wear.

    • Gold Vermeil: A sterling silver base finished with a substantial layer of gold.

    • Rhodium-Plated Sterling Silver: Genuine 925 sterling silver with a protective rhodium finish for added brilliance and tarnish resistance.

    All of our jewellery is also nickel-free.

    You'll find specific material details on every product page so you can shop with confidence.

    Are Your Diamonds and Gemstones Real?

    Yes! We offer genuine natural gemstones and real lab-grown diamonds, along with select cubic zirconia designs.

    Our gemstones are natural unless otherwise identified in the product description.

    Lab-grown diamonds have the same chemical, physical, and optical properties as natural diamonds, making them a beautiful option for fine jewellery at a more accessible price point.

    Cubic zirconia is a diamond simulant, and pieces featuring it are clearly identified.

    We believe in being transparent about exactly what you're purchasing.

    Can You Find Jewellery That Isn't on Your Website?

    Yes! It's one of the things we love most.

    Our online collection is only part of what we can offer.

    With over 25 years of industry experience and established jewellery sourcing relationships, we can help you find diamonds, gemstones, solid gold jewellery, and unique designs that may not be featured on our website.

    If you've seen something you love or have a particular piece in mind, simply send us a photo or description.

    We'll help explore available options and work toward finding something that suits your style and budget.

    Do You Offer Custom Jewellery?

    Yes! We offer custom fine jewellery sourcing and design services.

    Whether you're looking for a diamond engagement ring, a special gemstone necklace, a solid gold bracelet, or a one-of-a-kind creation, we're happy to help bring your vision to life.

    We'll work with you to explore designs, materials, gemstones, and pricing based on your preferences.

    Visit our Custom Fine Jewellery page to learn more.

    Do You Offer a Warranty?

    Yes! We stand behind the quality of our jewellery.

    Eligible Keira James pieces are covered by a one-year limited warranty against manufacturing defects.

    Our team will review any concerns and determine the appropriate repair or replacement options.

    Normal wear and tear, accidental damage, tarnishing, and gradual plating wear are not covered under our standard warranty, subject to applicable consumer protection laws.

    For complete details, please visit our Repairs & Warranty page.

    Is Keira James Committed to Responsible Jewellery?

    We believe in making thoughtful choices when it comes to the jewellery we offer.

    Our focus is on quality materials, lasting designs, and pieces that can be enjoyed for years rather than treated as disposable accessories.

    We offer lab-grown diamond options alongside natural gemstones and prioritize transparency about the materials used in our collections.

    As Keira James grows, we're committed to continuing to evaluate our sourcing and business practices.

    Why Shop With Keira James?

    Because jewellery should feel personal, and so should the experience of buying it.

    We bring together four generations of jewellery history, over 25 years of industry experience, gemological knowledge, and a genuine passion for helping people find pieces they love.

    Whether you're shopping for an affordable everyday favourite, celebrating a milestone, or investing in something truly special, we're here to offer honest advice, quality jewellery, and a shopping experience you can trust.

    Beautiful jewellery. Real expertise. A personal touch.

    That's Keira James.